After the Click™
After The Click™ is a new approach that applies traditional relationship marketing services and values to extract greater profit from online initiatives. The Science of After The Click™ uses Wunderman proprietary tools, methodologies and strategic partnerships for:
- Data and insights (profiling, segmentation, targeting, predictive)
- Digital Creative (persona-based sites, persuasive architecture, strong call-to-actions)
- Testing (split and multi-variant, real time and non-intrusive)
- Optimization (customer experience, formats, shopping carts, offers)
Underpinned by powerful Web metrics, the Science of After The Click™ measures and validates the integrity of your approach and converts clicks to sales.
Winner of the Atticus 2006 Merit Award.